Case Study
Great British Trading
Background
Industry:
Food Retail
Location:
West Midlands, UK
Services Delivered:
E-commerce Website + Social Media Strategy (Instagram focus)
The Challenge
Great British Trading relied heavily on third-party marketplaces, resulting in fragmented branding, limited control over customer experience, and ineffective customer engagement.
Strategy & Execution
01.
E-commerce Platform Development
Designed and launched a seamless, user-first e-commerce website with clear product imagery and simple navigation—making purchase paths intuitive.
02.
Cohesive Brand Identity
Unified branding across the website and social media to create trust, consistency, and recognition.
03.
Instagram-Driven Traffic
Built an engaging Instagram presence aimed at directing targeted traffic to the new e-commerce site and nurturing customer relationships.
The Results
Shift to Direct Sales
The launch of the e-commerce site successfully moved Great British Trading away from reliance on third-party platforms. This transition gave them full control over customer interactions and transactions.
Consistent Branding
A unified brand identity across the website and social media created a polished, professional presence that builds trust and loyalty.
Social Engagement Surge
Instagram strategy dramatically increased reach and engagement, driving more targeted traffic to the website.
Lead Generation Efficiency
Strategic use of SEO and email marketing is delivering more qualified leads and enquiries from prospective event clients.
Ready for Your Own Digital Transformation?
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