Case Study
Space at Kingston
Background
Industry:
Commercial Real Estate (University Facility Hire)
Location:
South West London (Kingston University)
Services Delivered:
Brand Creation, Web Design, Social Media Setup, SEO, Email Marketing
The Challenge
Kingston University Service Company (KUSCO) wanted to promote its facilities for external hire—conferences, events, and accommodation. With branding and visibility closely tied to the university itself, facilities were underpromoted and lacked a distinct identity and digital presence.
The Strategy
01.
Brand Creation & Repositioning
Developed a separate brand (“Space at Kingston”) to differentiate conference services from the university, making the offering stand out to external audiences.
02.
Website Redevelopment
Built a stylish, responsive site focused on showcasing spaces, booking tours, and making enquiries—creating a seamless user journey from discovery to conversion.
03.
Launch of Social Media Channels
Established and optimised new social media platforms to engage audiences, increase awareness, and drive traffic to the new site.
03.
SEO & Email Marketing Strategy
Implemented targeted SEO tactics to enhance search visibility, alongside email marketing to nurture relationships and drive repeat enquiries.
The Results
Enhanced Brand Awareness
“Space at Kingston” now stands apart, clearly signifying the purpose and availability of the venue.
Improved Functionality
The website now provides intuitive access to available spaces, tour bookings, and inquiry forms.
Boosted Engagement & Visibility
Online presence has surged across platforms—driving engagement, increasing search rankings, and increasing website views and Google My Business interactions.
Lead Generation Efficiency
Strategic use of SEO and email marketing is delivering more qualified leads and enquiries from prospective event clients.
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